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  Lecture 3: Promote Yourself Outside Of YouTube

How to promote your YouTube channel

1. Use great titles
  • Short and to the point
  • Descriptive keywords

  • 2. Use clear YouTube Thumbnails

    • Guest appearances
    • Making a collaboration video together
    • Guest vlogs
    • Exchanging mentions

    3. Interact with your audience

    When subscribers pose questions or concerns, reply promptly and thoroughly. Never leave someone who has taken the time to give you feedback or ask you a question, hanging.

    4. Create playlists

    YouTube playlists are a great way to help your users easily find and share your videos. In a playlist, as soon as one of your videos stops playing another one begins. If a viewer watches one of your videos that is not in a playlist then they have to make the choice to click and watch another one of your videos.”

    Create a custom list of videos that reflect your brand voice and are relevant to your industry, and encourage your audience to share.

    5. Include calls-to-action

    You can use your call-to-action to encourage anything from asking users to share your videos to having them ask questions. The possibilities for a call-to-action are endless, and will do wonders for your video promotion efforts.

    6. Promote your YouTube channel on different networks

    Make sure you include a link to your YouTube channel on your other social media networks, your website, your email signature, and your blog (if you have one). Share your videos and other relevant YouTube content on your social media accounts as a way of building and extending your community outside of YouTube.